{"id":16005,"date":"2016-01-27T06:00:34","date_gmt":"2016-01-27T11:00:34","guid":{"rendered":"http:\/\/www.federated.ca\/fr\/?p=16005"},"modified":"2019-10-15T09:41:26","modified_gmt":"2019-10-15T13:41:26","slug":"5-trends-for-canadian-retailers-in-2016","status":"publish","type":"post","link":"https:\/\/www.federated.ca\/fr\/blog\/petites-entreprises\/5-trends-for-canadian-retailers-in-2016\/","title":{"rendered":"5 tendances dans le secteur du d\u00e9tail canadien en 2016"},"content":{"rendered":"

La concurrence est tr\u00e8s forte dans le secteur du d\u00e9tail canadien et en constante \u00e9volution. Puisque les d\u00e9taillants internationaux sont pr\u00eats \u00e0 s\u2019implanter au Canada en 2016 et par la suite, il est essentiel que les d\u00e9taillants restent dans la course en tenant compte des tendances actuelles. M\u00eame des g\u00e9ants du d\u00e9tail de renomm\u00e9e internationale comme Target et Marks & Spencer ont appris \u00e0 leurs d\u00e9pens qu\u2019ils doivent d\u00e9ployer des efforts soutenus afin d\u2019attirer les clients. Voici quelques tendances qui permettront \u00e0 votre commerce de d\u00e9tail de se distinguer en 2016.<\/p>\n

Assurez-vous que votre entreprise est prot\u00e9g\u00e9e gr\u00e2ce \u00e0 la bonne solution d\u2019assurance.<\/a><\/div>\n

Proposez une exp\u00e9rience num\u00e9rique<\/strong><\/p>\n

Les clients utilisent de plus en plus Internet dans le cadre de leur processus d\u00e9cisionnel et d\u2019achat. Que ce soit pour comparer les prix, trouver des bons de r\u00e9duction ou effectuer directement des achats, le cyberespace repr\u00e9sente une partie importante de l\u2019exp\u00e9rience client. Il est essentiel de proposer un site Web compatible avec les appareils mobiles, mais il reste qu\u2019une application pour t\u00e9l\u00e9phone iPhone ou Android est la solution id\u00e9ale. Bien que les Canadiens semblent moins press\u00e9s que d\u2019autres \u00e0 utiliser une application mobile pour effectuer leurs achats, on s\u2019attend \u00e0 ce que cette technologie joue un r\u00f4le de plus en plus important dans le cybercommerce.<\/p>\n

Offrez la technologie num\u00e9rique dans votre magasin<\/strong><\/p>\n

L\u2019exp\u00e9rience num\u00e9rique ne devrait pas se limiter \u00e0 l\u2019\u00e9cran d\u2019un ordinateur portable ou d\u2019un t\u00e9l\u00e9phone intelligent, mais s\u2019\u00e9tendre \u00e0 l\u2019emplacement physique de votre magasin. Offrir un acc\u00e8s public \u00e0 Internet dans votre magasin est un bon point de d\u00e9part, puisque les clients voudront utiliser leur appareil mobile. Si vous \u00eates en mesure d\u2019investir un peu plus, vous pouvez proposer des appareils \u00e0 \u00e9cran tactile \u00e0 vos clients afin qu\u2019ils v\u00e9rifient la disponibilit\u00e9 d\u2019un produit, son prix et d\u2019autres renseignements. Les caisses libre-service permettent \u00e9galement de faciliter la circulation dans votre magasin.<\/p>\n

Personnalisez l\u2019exp\u00e9rience <\/strong><\/p>\n

L\u2019\u00e9poque o\u00f9 le m\u00eame d\u00e9pliant ou courriel publicitaire \u00e9tait envoy\u00e9 \u00e0 des milliers de personnes est r\u00e9volue. Alors que vos clients habituels poss\u00e8dent d\u00e9j\u00e0 une relation personnelle avec votre marque, les clients potentiels, quant \u00e0 eux, sont \u00e0 la recherche d\u2019une nouvelle relation et veulent se sentir sp\u00e9ciaux. Les clients d\u00e9sirent qu\u2019on leur propose des produits et du contenu con\u00e7us selon leurs habitudes de consommation, leurs besoins et leurs d\u00e9sirs. En ayant un bon logiciel de gestion des relations avec les clients, vous pourrez comprendre les clients et leur proposer des offres personnalis\u00e9es<\/a>. Les clients sont capricieux, alors toute touche personnelle peut r\u00e9ellement changer les choses si vos concurrents les courtisent.<\/p>\n

Utilisez les m\u00e9dias sociaux<\/strong><\/p>\n

Les r\u00e9seaux sociaux ne sont pas de nouveaux venus, mais les d\u00e9taillants en sont encore \u00e0 en d\u00e9couvrir toute la valeur. De nos jours, les clients effectuent de nombreuses recherches sur les magasins, les produits et les prix avant de se procurer ce dont ils ont besoin. Il est donc important d\u2019\u00eatre pr\u00e9sent sur les r\u00e9seaux sociaux puisque les clients y font souvent part de leur exp\u00e9rience positive et n\u00e9gative aux autres utilisateurs. Si vous avez l\u2019occasion d\u2019offrir un service \u00e0 la client\u00e8le instantan\u00e9 et public gr\u00e2ce aux m\u00e9dias sociaux, vous arriverez peut-\u00eatre \u00e0 changer l\u2019avis d\u2019un client insatisfait. En fait, certaines \u00e9tudes r\u00e9v\u00e8lent que bon nombre de clients se tournent vers les r\u00e9seaux sociaux pour exprimer leur m\u00e9contentement et s\u2019attendent \u00e0 obtenir une r\u00e9ponse en moins d\u2019une heure!<\/p>\n

\u00c9tablissez vos prix de fa\u00e7on judicieuse<\/strong><\/p>\n

Le dollar canadien s\u2019est beaucoup d\u00e9pr\u00e9ci\u00e9 en 2015, et il semble que cette tendance se maintiendra en 2016. Les consommateurs canadiens ressentiront le resserrement du march\u00e9 en raison de l\u2019augmentation des prix, surtout pour les produits en provenance des \u00c9tats-Unis. S\u2019approvisionner aupr\u00e8s de fournisseurs canadiens pourrait donc contribuer \u00e0 r\u00e9duire le prix des produits. De plus, puisque les consommateurs canadiens ont acc\u00e8s directement aux prix des produits, ils passeront encore plus de temps \u00e0 comparer vos prix \u00e0 ceux de vos concurrents afin de trouver la meilleure offre. Il est donc important que vos prix en ligne correspondent \u00e0 ceux de vos produits en magasin. Vous devriez \u00e9galement adopter une politique de retour en magasin qui permet aux clients de retourner facilement des produits achet\u00e9s en ligne.<\/p>\n

En suivant ces tendances et ces conseils, vous vous assurerez que votre magasin de d\u00e9tail s\u2019adapte bien au march\u00e9 en 2016 et qu\u2019il se distingue de la concurrence. Consultez r\u00e9guli\u00e8rement notre blogue pour obtenir d\u2019autres conseils sur la fa\u00e7on de faire r\u00e9ussir votre entreprise.<\/p>\n","protected":false},"excerpt":{"rendered":"

La concurrence est tr\u00e8s forte dans le secteur du d\u00e9tail canadien et en constante \u00e9volution. Puisque les d\u00e9taillants internationaux sont pr\u00eats \u00e0 s\u2019implanter au Canada en 2016 et par la […]<\/a><\/p>\n","protected":false},"author":11,"featured_media":16003,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[163],"tags":[532,534,549,546,535,533,529,536,547,531,548,545],"class_list":["post-16005","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-petites-entreprises","tag-customer-service","tag-digital-experience","tag-experience-numerique","tag-medias-sociaux","tag-retail-business","tag-retail-success","tag-retail-trends","tag-retailers","tag-service-a-la-clientele","tag-social-media","tag-succes-dans-le-secteur-du-detail","tag-tendances-dans-le-secteur-du-detail"],"acf":[],"yoast_head":"\n5 tendances dans le secteur du d\u00e9tail canadien en 2016<\/title>\n<meta name=\"description\" content=\"En suivant les tendances de 2016, les d\u00e9taillants pourront attirer les clients appropri\u00e9s. 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